Pump Fake

Pump Fake is a Russian menswear brand inspired by the aesthetics of sports and hip-hop. The brand’s name refers to a deceptive move in basketball, which reflects the brand’s philosophy: to stay ahead, stand out, improve skills, and always remember one’s individuality. The collections feature T-shirts, sweatshirts, shirts, shorts, and trousers. Pump Fake places special emphasis on fabrics, primarily using 100% cotton and textured piqué cotton. The decorations include branding applied with DTF heat transfer printing technology, which uses a film with a special wear-resistant coating. The key advantage of these collections is their versatility, making them easy to mix and match with each other and with other items in a man’s wardrobe. Pump Fake offers the opportunity to create relaxed looks with a unique blend of basics, classics, and sportswear.